25 Years of Trusted Protection

Founded in 1999, Peoples Choice Warranty (PCW), a leading provider of extended warranty and vehicle protection products in Canada, delivers vehicle service contract programs designed to protect car owners while supporting dealership partners nationwide.

For more than 25 years, we have focused on providing Canadians with dependable vehicle protection backed by clear coverage and responsive service. Our approach is grounded in transparency, consistency, and a commitment to doing what is right for our customers and partners.

As the automotive industry continues to evolve, we remain attentive to the needs of drivers and dealerships across the country. By continuously refining our programs and processes, we ensure our solutions remain relevant, practical, and reliable.

Today, our mission remains unchanged: to provide trusted protection, foster long-term partnerships, and serve Canadians with integrity and professionalism.